Our friends and family have been fantastically supportive, but they’ve kindly asked us to “find some new people to talk to about that cool collar” we’ve made. Hence, the AdderBlog so we can share AdderThoughts about all things AdderLock. Welcome.
I’ve had Simon Sinek in my ears lately. Specifically, I’ve been listening to his booksStart With WhyandThe Infinite Gameas well as to his interview with Brené Brown ondeveloping an infinite mindset. Good stuff, and highly recommended for perspective in business, life, and their many points of intersection. As I wrap up the last couple of weeks of theFounders Instituteaccelerator program, I’m assessing my many takeaways from the last 4 months. Staying close to theWHY& staying open to theHOWreside at the top of the list of ever-evolving priorities.
I find that I frequently revisit the question ofWHYtorefocuswhen tumbling down a rabbit hole of new analysis or information, and thought sharing some of the questions and insights leading to our AdderLockWHYwould be a good place to start the conversation that’s currently taking shape as this blog.
While I’m still early on this journey of entrepreneurship and founder life, theHOWcan already be linked back to a disciplined balance between finite and infinite thinking. And what better way to gain insight onWHY&HOWthan to ask even more questions?
Tyrell, co-creator of AdderLock, inquires:
In a world where everything is becoming more modern, why have certain aspects of the fitness industry remained so archaic and vastly unimproved? How do such inefficiencies affect weightlifters? Does equipment that’s stuck in the past and isn’t user-friendly deter people from lifting? Does a lack of innovation (and the resulting scarcity of buzz) leave could-be lifters unexcited and uninspired? Can a piece of equipment thatsimplifiesbe enough to remove the intimidation barrier? How much of a detriment to experienced weightlifters are archaic gym practices and equipment?
These are some of the questions that led us to create the AdderLock. More to come on exciting developments in our actual product development, but wanted to start with giving you a glimpse inside our heads. After all, keeping my mind right is absolutely connected to true fitness.
Sign up here to join the waitlist. We’ve got some tweaking to do, but we’re close.
Target price is $70/pair & $99 for collars + 5 lb weights.
Discounts available for you early adopters out there.